Rob
Online bidding has changed the way auctions work, making them more accessible and convenient for both buyers and sellers. Auction Marketer, based in the UK, has been helping auctioneers adapt to this shift for over 18 years. They offer a flexible software platform called BidHarvest, which supports everything from timed to live online auctions. At its core, it’s a standard product – but it’s rebranded and tailored to suit each auctioneer’s needs, from the look and feel to how the auctions are run.
I put together a comprehensive component library designed specifically for front-end auction software. The aim was to make things easier and more consistent across different projects, especially when it comes to rebranding for individual auctioneers.
The library includes a full set of reusable UI elements, along with carefully defined text styles and colour palettes to keep everything looking sharp and cohesive. It’s built to be flexible—while staying within certain design parameters—so rebranding can be done quickly without starting from scratch each time.
All assets were prepared with developers in mind, ensuring everything was clean, structured, and ready to hand off. This approach has helped streamline design workflows, speed up development, and maintain a high standard of visual consistency across auction platforms.
